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Estate Agents beware : sticks and stones may break your bones, but, actually, Twitter can ruin your reputation.

View profile for Paul Hajek
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No, I am not talking about Darren Bent the (still) Tottenham striker who allegedly gave some directed Anglo Saxon words of transfer encouragement to his Spurs chairman via a tweet yesterday.

No, I am not talking about Philip Hughes the Australian cricketer, who allegedly, got his retaliation in first, by announcing in a tweet that he had been omitted from the Ashes, before it was officially announced.

No, I am not even talking about the Conservative leader David Cameron’s theory announced in a radio interview on Absolute Radio, that there is a danger where to “twit” might inadvertently change you into a vowel replacement problem.

No, what I am talking about is a Chicago firm of Realtors or Estate Agents as we would call them, who reacted to a tweet from one of its tenants by filing a libel lawsuit for $50000 in damages.

Horizon Realty Group took umbrage at a remark that the company “didn’t care” about mould in her apartment. The Tenant who had no more than 20 “followers” on Twitter grabbed the imagination of the social web by identifying this modern day David and Goliath fable.

A little local difficulty can become a worldwide phenomenon virtually overnight. Now as far a field as we lawyers in Chipping Sodbury, South Gloucestershire, there is a certain Chicago firm of Estate Agents, whose worldwide reputation rightly or wrongly is defined by the words “don’t care”

Estate Agents, you need a thick skin. Don’t react on Twitter. You have been warned!